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  • How to start with marketing on Facebook?
  • How to establish and design a base for my company on Facebook?
  • How to develop and evolve my fan community over time?
  • Where do I find a concrete check list to guide me through the process?
  • Where and how do I measure success on Facebook?
  • Which beginners mistakes to absolutely avoid?
  • What is the evolution path from a base camp (Layer 1) towards becoming a truly “social enterprise” (layer 3)?
  • How to design successful campaigns and sweepstakes on Facebook?
  • What constitutes a highly successful marketing startegy on Facebook?

Marketing success on Facebook

  • Why does my business need a Facebook fan page?
  • Where do I start marketing on Facebook?
  • What works on Facebook - what not? And why?
  • What beginners mistakes should I avoid?
  • What is a strategy-driven approach and evolutionary model?
  • Which phases to go through?
  • What is a concrete checklist about?

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